Project Name: “Hometown of Poker in China” in Wuyi County Scenic Location: Wuyi County, Jinhua City, Zhejiang Province Marketing Team: Hairen Media Marketing

Strategy: Wuyi's poker industry started around the 1970s. It has developed for more than 40 years. Ten national bridge mixed doubles open tournaments have been held consecutively. Large domestic and international chess and card events such as the Asian Bridge Championships have also been held in succession. A cultural atmosphere of chess and card competitions has already taken shape. Nowadays, sports is no longer simply competitive sports but has begun to become an important leisure lifestyle for people. How to play this advantageous “card” well has also become the direction that Wuyi thinks and explores. The PK competitive art town is one of the directions of attempt.