Project Name: 《Fox Spirit Matchmaker: Red-Moon Pact》

Platform:iqiyi

Marketing Team:  Hairen Media  

Marketing Type:  Drama Marketing

Marketing data:  Ranked TOP1 on the weekly list of Maoyan's overall popularity rankings; ranked TOP1 on Douban's real-time popular TV list; ranked TOP1 on multiple authoritative lists; set a new record for reservations on iQiyi; dominated iQiyi's internal lists for more than 210 times; ranked TOP1 on the popularity rankings in more than 12 regions and countries overseas on iQiyi; more than 4,400 hot searches and trending lists across the entire network; the main topic on Weibo has a reading volume of over 5.45 billion; certified with the word "explosive" in super topics; on Xiaohongshu, user notes and discussions exceeded 100,000+, and the number of blockbuster notes with over a thousand likes exceeded 1,500+.

 

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