Recently, awarded and issued by the China Advertising Association, Skysea Media Group  founded by Ms. Li Haiying has become a member unit of the China Advertising Association (CAA). We will make progress hand in hand with various units of the association and jointly create the development of the industry.

      The China Advertising Association was established in 1982. As a national-level industry organization in China's advertising field, it has numerous members and branches, covering all aspects of the advertising industry. Its mission is to promote the development of the advertising industry, safeguard the rights and interests of advertising practitioners, and drive the standardized and healthy growth of the advertising sector. Additionally, it actively participates in the formulation and revision of national advertising laws and regulations, providing crucial support and guarantee for the standardized development of the advertising industry.

       Skysea Media Group  was founded in 2010 by Ms. Li Haiying and has been deeply engaged in the realm of content marketing. Subsidiaries such as Hairen Interactive, Yigao Culture, Yanjie Dakai, Fanxi Interactive, Tiancheng Film and Television, Jingxi Technology, Tianhai Kinetic Energy, and Luoyun Brand have been successively established. Its business encompasses multiple domains such as dramas, variety shows, artists, brands, entertainment marketing, production, digital cultural tourism, and corporate PR, and it has created numerous blockbuster cases. The group's consistent aim is to make good products visible and convey genuine and warm values to the public.

       Whether in deep cultivation and exploration of traditional tracks or in the exploration and layout of new ones, Skysea Media Group  has always been at the forefront of the market.

      It is worth mentioning the forward-looking layout of the group in the field of metaverse marketing.

       Ms. Li Haiying, the founder and chairman of the group, once said at the metaverse summit on "Future Images and Digital Economy" of the Hainan Island International Film Festival in 2022 that after years of exploration and refinement, Skysea Media Group  has formed a set of metaverse marketing "Three-Body" theory for metaverse marketing. It can not only supplement high-quality immersive film and television entertainment content but also conduct a systematic and long-term metaverse marketing plan. In diversified business cooperation, the creation of an IP closed-loop ecosystem can be achieved.

（天海传媒集团创始人 董事长 受邀发表演讲）

        At the same time, the group has also made far-reaching arrangements in the brand business group. The brand business group has successively established three subsidiaries, Hairen Interactive, Fanxi Interactive, and Luoyun Brand. They are deeply engaged in different segmented fields of brand marketing business in Beijing, Shanghai, and Guangzhou respectively, including but not limited to brand rejuvenation, new product launches, corporate PR, influencer promotion, local life, and more.

     This time, being admitted as a member unit of the China Advertising Association is the association's recognition and affirmation of Skysea Media Group 's years of dedicated efforts in multiple fields such as dramas, variety shows, artists, brands, entertainment marketing, production, digital cultural tourism, and corporate PR.

     The industry is constantly evolving, and innovation is everywhere. In the future, Skysea Media Group  will grow together with the China Advertising Association, continuously research and develop innovations, and contribute professional strength to promoting the development of China's advertising industry!