​Let the world hear our voices.

2019-12-13

The 2019 Global Women's Entrepreneurship and Innovation Summit with the theme of "In the Era of Her Creativity, Goodness Happens" was hosted by Zhihu and held in Beijing. Ms. Li Haiying, president of Tianhai Media, was invited to attend this conference. She shared her insights and feelings during the entrepreneurial process and discussed topics such as the trends and opportunities of female entrepreneurship with the guests present.

​Li Haiying on entrepreneurial opportunities: Wanting to do it, being able to do it, and daring to do it are the most important.

It is reported that this summit aims to promote the vigorous development of women's undertakings by inviting female opinion leaders from all walks of life to share their experiences and viewpoints on "female independence, freedom and career development". Tianhai Media, founded by Ms. Li Haiying, adheres to the tenet of "Entertainment changes life, and we change entertainment". It is the behind-the-scenes promoter of many hit film and television dramas, variety shows and first-tier artists. Since its establishment in 2010, it has provided marketing services for projects such as "All Is Well", "The Story of Minglan", "The Longest Day in Chang'an", "Nothing Gold Can Stay", "The First Half of My Life", "White Deer Plain", "The Legend of Miyue", "Heart Signal 2", "Actors Please Take Your Places", "Three Seasons of Happiness 2", "The Coming One 3", "Offerings From the Heart", and "See You in Letters 3", gradually establishing a leading position in the entertainment marketing industry.

As the company's CEO and founder, Ms. Li Haiying shared with everyone at the meeting the current entrepreneurial opportunities suitable for women. She frankly said: "Don't think too much about which opportunities are suitable for women. Ask yourself more about what you want to do, what you can do, and what you dare to do." She vividly described in three steps how to find an entrepreneurial opportunity suitable for oneself: first, combine it with interests; second, combine it with reality; finally, fully consider various risks and difficulties that may be faced in the entrepreneurial process. Balancing family and work: Dividing mother's functions and relying on professionals. In addition, as a female entrepreneur, how to balance the relationship between family and work is an inevitable topic.

l Li Haiying, president of Tianhai Media, talks freely about female entrepreneurship: Opportunities and challenges go hand in hand.

As a mother of a child, Ms. Li Haiying also shared with the guests present how to balance the relationship between family and career. She frankly said: "I usually divide the mother's function into seven parts. People's energy is limited. I can only be responsible for one of them. For the other parts, I will hand them over to professionals and let professionals do professional things."As an indispensable part of the entrepreneurial wave, female entrepreneurs also bear more pressure. Ms. Li Haiying believes: "Some people start businesses driven by pleasure, while some are driven by fear. I belong to the latter. If you ask yourself clearly, find the right thing, consider the difficulties clearly, then you can go ahead and do it." Each female entrepreneur succeeds in different ways, but choosing as the cornerstone and taking effort as the norm is the criterion for all successful entrepreneurs. No matter how the environment changes, opportunities and challenges always go hand in hand.