Tang Jie, CEO of Tianhai Media Group, was invited to attend the fifth International Outlook Conference and talk freely about international brand communication and public relations

On September 29th, the fifth International Outlook Conference with the theme of "Promoting Total-Factor Cooperation", jointly hosted by the NEXT Federation and China Economic Information Service, grandly opened in Singapore. Against the background of the global fight against the epidemic, this conference is held mainly online and supplemented by offline activities.

This event was fortunate to invite many distinguished guests such as Dr. Hammam Riza, the rotating chairman of the Global Advisory Committee of the NEXT Federation and the chairman of the Indonesian Agency for the Assessment and Application of Technology; Gong Xixiang, secretary-general of Xinhua News Agency; Dr. Yu Zaixun, vice chairman of the NEXT Federation, former assistant to the president of the Asian Infrastructure Investment Bank and president of the Korea China Capital Market Research Association; Rashid Al Ketbi, vice chairman of the Global Advisory Committee of the NEXT Federation and a member of the UAE royal family; and Lai Chengyi, director of the Singapore Institute of Economics and Management. Ms. Tang Jie, CEO of Skysea Media Group, was invited to attend and share her views.

At the sub-forum on the theme of international brand communication and public relations, Ms. Tang Jie, CEO of Tianhai Media, together with Hu Peng, a doctor of communication at Peking University and a postdoctoral fellow in communication at Tsinghua University, Jiang Shuai, executive director and general manager of Guangzhou KeyPoint Brand Management Consulting Co., Ltd. in China, Li Lei, founder and CEO of China E-network Interconnection (Beijing) Technology Co., Ltd., and Zhou Zixuan, overseas communication director of the Beijing office of PR Newswire, jointly discussed brand communication from a global perspective.

As a communication company driven by entertainment marketing content, Skysea Media covers multiple fields such as TV dramas, variety shows, brands, and artists. It has created exclusive customized marketing content for phenomenal cultural works such as "The Bad Kids", "All Is Well", "The First Half of My Life", "The Legend of Miyue", "Trump Card", and "Keep Running".

​In Ms. Tang Jie's view, she has been committed to becoming a "translator" of cultural content, making those contents that are easily "put on the shelf" and "obscure" more popularized, interesting, and easier to spread. Through years of exploration and accumulation of experience, she shared some of her insights and judgments on brand communication from several angles.

With the emergence and popularity of many new forms of communication platforms such as short videos, a new wave of "aesthetic dividends" is catalyzing the vigorous development of trendy consumption and giving birth to a huge consumer market. Under the aesthetic upgrade of "beauty is justice", many brand products have been derived. The young consumer group brings more youthful brand demands. Telling a good brand story, personalized extension of the brand, and combination with emerging things have become a trend. Let content and topics enter consumers' hearts, and more importantly, let positive and valuable content and topics enter consumers' hearts.

This conference not only focused on the field of international brand communication and public relations, but also conducted in-depth discussions on multiple topic areas such as technological singularities and the new information technology revolution, agricultural technology and food security, biomedicine and big health, energy conservation and environmental protection and sustainable development, intelligent manufacturing and industrial structure transformation, e-commerce upgrading and supply chain finance.